🚀 Data Quality and Classification Enhancements – September 2024

We’re excited to share the latest data enhancements summary we rolled out in September! Our ongoing efforts to improve industry classification, hierarchy accuracy, and data coverage ensure you receive the most relevant and actionable insights for your business. 💼📊

1.🏢

We’ve remapped industry codes using high-confidence LinkedIn data to ensure that companies in DACH (Germany, Austria, Switzerland) are classified more accurately by industry. This first pass focuses on companies with over 10 employees, ensuring better precision and actionable insights for your prospecting. 🎯

275,000 companies in DACH now have updated WZ/NACE industry codes.

: The number of incorrect industry classifications has dropped from 24% to 4%, making industry targeting more reliable than ever.

With these improvements, you’ll be able to refine your targeting strategies and connect with companies that are more relevant to your business goals. 🤝

Our hierarchy classification system saw ongoing updates throughout September, making it easier to identify decision-makers in key roles like middle and top management. This ensures you’re engaging with the right people at the right time. 🕒

Grew by 43.34% (+3.78 million), making it easier to connect with influential decision-makers. 💬

Increased by 230.03% (+1.67 million), providing you with greater access to high-level executives. 🏢

Increased by 18.54% (+374,195), boosting your ability to engage with mid-level executives.

These updates empower you to focus your outreach on the people who can drive decisions within their organisations. 💡

🌐

We’re continuously enhancing the depth and accuracy of public industry data, particularly for US companies. This provides you with more granular insights into what industries companies operate in, helping you sharpen your prospecting efforts. 📈

: Increased by 103.4% (+4.47 million records), providing richer industry insights for US companies. 🔗

This boost in data coverage ensures that you can access more relevant insights, making your sales and marketing strategies more effective. 💪

🌍

We’ve made several updates across different regions, further improving the accuracy and coverage of company and contact data. 📊

🇺🇸 :

Company URLs: +939,859 new records, improving web presence insights. 🌐

Unknown Employee Range: Decreased by 39.87%, providing better visibility into company size. 🧑‍💼

🇳🇴 :

Top Management Contacts: +1.67 million, giving you more opportunities to engage with key decision-makers. 👔

Employee-Level Contacts: Decreased by 47.66%, as we reclassify employees into more specific roles. 🔄

🇸🇪 :

Top Management Contacts: +577,203, boosting your ability to reach senior leaders. 🎯

Employee-Level Contacts: Decreased by 25.05% due to classification improvements. 🔄

🔜

Here’s a look at the exciting updates we have planned in the near future:

We’ll be expanding this initiative to more regions and company sizes, ensuring that industry classifications are as precise and accurate as possible, helping you connect with the right businesses. 🌍

One of the most highly requested improvements is on the way! Soon, we’ll be releasing an update that significantly improves the accuracy of the websites we assign to companies. Stay tuned—this is a game-changer for many of you. 🌐

Behind the scenes, we’re working on a major update that will improve the accuracy and coverage of contact departments. This will resolve cases where contacts may not be tagged in the right department, ensuring you reach the right people in the right roles. 💼