UTM tracking in Leadfeeder for evaluating campaign effectiveness
P
Paul Wishall
Currently, only visits tied to identifiable companies are surfaced, which creates a gap when clicks come from personal accounts or unidentifiable IPs.
Request:
- Add the ability to display the total number of anonymous UTM clicks (without exposing any PII like IP addresses).
- Even if those clicks cannot be matched to a company, seeing that activity would provide valuable insight into campaign performance.
- This would help bridge the discrepancy between what platforms like LinkedIn report (all clicks) and what Leadfeeder shows (only identifiable company visits).